supername.Everything between the brief and the payout.
The working handbook for Supername campaigns — keep it open while you plan, film, edit and post. Eight short chapters, written to get you approved first time, every time.
Reading a brief (before you say yes)
Every campaign offer is a brief — one page with everything you need to decide in two minutes. Nothing in it changes after you accept.
Exact {{ content('econ.creators_guide_1') }} amount, always shown before you accept. Plus what's included — the meal, the treatment, the product to keep.
The moments your video must contain. Your style fills everything between them.
When to post by, and how many days the post must stay up — the countdown is tracked automatically.
Which platform, which labels and tags, and the boost permission you'll share after posting (Spark Ads code on TikTok).
Skipping a brief never affects future offers. A campaign that matches your usual content performs better for everyone — including your own audience growth.
Planning the shoot
Ten minutes of planning saves a reshoot. Your Creative Assistant does most of it with you.
Ask the Creative Assistant — it converts the brief's beats into an ordered list of shots before you arrive.
The first two seconds decide everything. Have the line ready; the Assistant suggests hooks based on what already works on your account.
Go when the place looks its best — golden hour for terraces, mid-morning for cafés, just-opened for empty-room shots. Avoid the rush unless the buzz IS the story.
Order the items in the brief like anyone else — the business covers it. The genuine experience is the content; you're not staging an ad, you're documenting a visit.
Keep strangers out of recognisable focus, or ask. Staff featured close-up should be comfortable being filmed — a quick friendly check keeps everyone happy and your video approvable.
Filming: the quality bar in practice
A phone is enough — these five habits are what "professional" actually means in short-form.
Shoot in the format it lives in. Lock exposure and focus on your subject (press-and-hold on most phones) so shots don't pulse.
Two hands, elbows in, move from the hips. For walking shots, small steps and bent knees do what a gimbal does.
Face windows, not your back to them. Indoors and dim? Get closer to the light source rather than relying on the phone to fix it.
Record voice close to your mouth, away from speakers and kitchen noise. If the room is loud, record the voiceover after.
The dish landing, the reveal, the first reaction — film it twice from two angles. You can't recreate a first bite.
Editing: where approvals are won
Most rejections are edit-stage misses — all avoidable in five minutes.
Start mid-action or mid-sentence. Establishing shots come second; the reason to watch comes first.
Burned-in or platform captions both count — accurate, readable, on-screen long enough to read. Most viewers watch muted.
If the track fights your voice, lower the track. Use your platform's commercial sound library — the Creative Assistant flags uncleared sounds instantly.
Check your cut against the script's beats one by one. Reordering is usually fine; skipping is the #1 rejection reason.
Use the platform's paid-partnership toggle plus any tags the brief lists. It's the law, and audiences trust honesty — see Chapter 6 for per-platform steps.
It checks your cut against this exact list — subtitles, audio, beats, disclosure — so the first human to see your video is already a yes.
Submitting: pass review first time
Run this checklist before you hit submit — tick them off for real, it's satisfying.
If a video isn't approved
You'll get the exact reason — "subtitles missing 0:04–0:09", never "didn't like it". Fix, resubmit, done. Resubmissions are normal and don't count against you.
Posting, staying live & the boost code
Post from your own account, keep it up for the brief's period, and share the boost permission. Here's each platform's version:
Add the "Paid partnership" label in post settings, plus the caption tags from your brief.
Profile → Settings → Creator tools → Ad settings → turn on ad authorisation for the video → copy the code. Your brief links the exact path.
It lets the business boost your post — from your account, with your name on it. Boost reach counts on your profile, not theirs.
Tag the business as a brand partner in the post settings; add the brief's caption tags.
The business sends a brand-partner / boost request — approve it in your notifications. That's Instagram's version of the Spark code.
Mark the permission as shared so the payout clock keeps moving.
Tick "contains paid promotion" in the video details, plus the brief's title/description tags.
Your brief includes the exact step for the campaign — typically a link or code that lets the business reference your Short.
Same as everywhere: permission shared, countdown keeps running.
The countdown tracks your submitted link. Re-uploading restarts it; deleting pauses your payout. Caption typo? Edit the caption — that's fine — just don't touch the video itself.
Getting paid
Three boxes, then money — all visible in your dashboard the whole way.
Script beats hit, quality bar met. Done at submission.
The number of days in your brief, counted automatically from your post link.
Spark Ads code on TikTok, partner approval on Instagram, paid-promotion linking on YouTube.
When all three are green, the payout is sent to your bank via Stripe — using the account you verified at sign-up. Stuck on something? Message support from your dashboard; payout questions jump the queue.
Sending you real money legally requires knowing who receives it (KYC). Stripe runs the check once at sign-up; we never see your documents — and every payout after is automatic.
Quick reference
The whole guide in one screen — screenshot this bit.
- Hit every required beat in the script
- Subtitles on all speech
- Voice over music, not under it
- 9:16, steady, lit from the front
- Paid-partnership label + brief's tags
- Share the boost code after posting
- Your honest take, your style
- Skip or merge required beats
- Post without the disclosure label
- Use uncleared sounds
- Delete or re-upload during stay-live
- Fake reactions — audiences smell it
- Film strangers in close focus without asking
- Sit on feedback — fixes take minutes
Glossary
The one-page campaign offer: reward, script, timing, platform rules. Nothing in it changes after you accept.
The moments your video must contain — the hook, the hero shot, the call-out. How you hit them is your call.
The single shot the campaign exists for — the dish, the transformation, the reveal. Overshoot it.
How many days your post must stay up, stated on the brief and tracked automatically from your link.
TikTok's authorisation code letting the business boost your post from your account. Other platforms have equivalents — see Chapter 6.
Your AI producer on every brief: shot lists, hooks in your style, and a pre-submit review against the quality bar.
You've read the guide. Now get the briefs.
Five minutes to sign up, one Stripe check, and campaign offers start landing — each one a brief you now know how to read.