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Supername in Handsworth · B20 / B21

Soho Road has its own sound. Get on its feed.

From the colour and noise of Soho Road to Handsworth Park, the Carnival crowds and Soho House where Matthew Boulton once lived, B20 and B21 are among Birmingham's most diverse, food-rich and music-proud streets. Local creators visit your business, film it with the energy it has, and the views land guaranteed in writing.

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Why neighbourhood-level works here

Handsworth doesn't do generic. Soho Road never has.

Soho Road's jewellers, Caribbean kitchens and grocers, the Carnival route, the cricket and crowds in Handsworth Park — B20/B21 has a culture and a sound that locals already share on their phones, daily.

🚶An audience down the road

Audiences are matched to B20/B21 and the streets around them, not the whole country. The people who see your food, your barber or your shop are already walking Soho Road or cutting through Handsworth Park.

📍Name it and they trust it

"The patty spot on Soho Road", "near Handsworth Park", "by Soho House" — the references locals navigate by are exactly why a Handsworth video earns trust a generic one can't buy.

🔁Culture that comes back

Handsworth footfall is loyal and repeat — the same Soho Road regulars, the same Carnival and weekend crowds. Win the feed once and those faces keep returning to your door.

CREATORS COVERING B20/B21: SR@sohoroad.eatsFOOD & CARIBBEAN HP@handsworth.parkLOCAL & CULTURE B21@b21.soundsMUSIC & NIGHTS GR@goldenrow.b20SHOPS & GROCERS +8more verifiedILLUSTRATIVE COUNT

⚠ ILLUSTRATIVE COVERAGE — REPLACE WITH LIVE CREATOR-NETWORK DATA AT LAUNCH. EXACT-ADDRESS COVERAGE IS CONFIRMED DURING ONBOARDING, BEFORE PAYMENT.

Built for the local mix

Whatever Handsworth thing you run, there's a playbook.

Caribbean and South Asian kitchens, barbers, grocers, the Soho Road shops and the trades that keep B20/B21 moving — each gets a campaign built for it:

🍜 Restaurants ☕ Cafés & bakeries 💈 Barbershops 💇 Salons & spas 🛍️ Independent shops 🔧 Local services
How it works

Four moves. The first is typing your name.

Type your business name

We read your reviews and local signals automatically and draft a script from what B20 / B21 already says about you.

Approve every word

Script before filming, video before posting. Nothing goes live without your OK.

Handsworth creators visit

They come as the customers they are — orders itemised on your bill before payment.

Views land, guaranteed

14 days, tracked live. Miss the number and the formula refunds the difference automatically.

Handsworth questions

Asked from B20 / B21, answered straight.

What counts as Handsworth for a campaign?
B20 and B21 at the core — Soho Road, Handsworth Park and the surrounding streets — with the practical borders towards Lozells, Winson Green, Perry Barr and the Jewellery Quarter edge. If you're on a boundary, onboarding confirms coverage for your exact address before you pay.
No Supername campaign has run in Handsworth yet — does that matter?
Not to the guarantee, which is identical everywhere from the first campaign: the view number written onto your order before payment, with an automatic refund of any shortfall. Going first just means Soho Road sees your business before the street next door catches on. How the guarantee works.
Are the creators genuinely from around here?
They're matched by where they really live, eat and post — not where they'll travel for a freebie. A creator whose audience already follows Soho Road and Handsworth is what turns a video into people through your door.
What does it cost?
Fixed packages from £249 (2 creators, 2 videos, 30,000 views guaranteed) — the same everywhere, no Handsworth premium. Full pricing.
Nearby

Not quite your patch?

Jewellery Quarter →Aston →Erdington → All neighbourhoods →
Two minutes, no payment

The next Handsworth campaign should be yours.

Type your business name — we read your reviews, draft your script, and print the guarantee on your order before you've paid a penny.

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