Legal

Terms & Conditions

VERSION 1.0 LAST UPDATED: 18 JUNE 2026 GOVERNING LAW: ENGLAND & WALES

1.Who we are & what these terms cover

These Terms & Conditions ("Terms") govern the use of the Supername platform and services, operated by Supername Ltd, a company registered in England and Wales (company number 16495620) with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom ("Supername", "we", "us"). You can reach us at [email protected].

They apply to two groups: Businesses purchasing campaigns (sections 3–9) and Creators fulfilling them (section 10). Shared provisions (sections 11–21) apply to everyone. By creating a campaign, accepting a brief, or otherwise using the service, you agree to these Terms, which include our Privacy Policy and apply alongside the applicable Order and Brief.

🟢The plain-English versionTwo audiences, one document. Businesses: read 3–9. Creators: read 10. Everyone: 11–21. (If this summary and the clause ever disagree, the clause wins.)

2.Definitions

"Campaign" — a package of creator visits, videos and a View Guarantee purchased by a Business.
"Brief" — the instructions, script and fixed reward offered to a Creator for one video.
"View Guarantee" — the minimum number of Views stated on the Order, to be delivered within the Guarantee Window.
"Views" — view counts as reported publicly by the relevant social platform for the Campaign’s posted videos, summed across all such videos, including any paid amplification.
"Guarantee Window" — 14 days from the first video’s posting, unless the Order states otherwise.
"Order" — the itemised purchase document shown to the Business before payment, including package price, Creator Orders and the View Guarantee.
"Creator Order" — the real purchase a Creator makes at the Business as part of filming, covered by the Business as itemised on the Order.
"Content" — the videos produced under a Campaign.

🟢The plain-English versionThe capitalised words mean exactly what the product pages say they mean — the platform’s public view counter is the referee. (If this summary and the clause ever disagree, the clause wins.)

3.The service (Businesses)

Supername arranges for vetted, identity-verified Creators to visit (or, for online programs, purchase from or use the products of) a Business, produce short-form video Content, and publish it from the Creators’ own social accounts. We provide campaign scripting, creator matching, approval tooling, live view tracking, reporting and the View Guarantee described in section 5.

We are not an employment agency, and Creators are not our employees or the Business’s (see section 10.1). We do not guarantee outcomes other than Views — including, without limitation, sales, bookings, followers or sentiment.

🟢The plain-English versionWe guarantee the views number. We don’t — and won’t pretend to — guarantee what humans do after viewing. (If this summary and the clause ever disagree, the clause wins.)

4.Campaigns, approvals & scheduling

Script approval. No filming occurs until the Business approves the script. Reasonable revisions are included.
Video approval. No Content is published until the Business approves the final video. Approval must not be unreasonably withheld or delayed; if the Business neither approves nor rejects within 5 working days, the video may be deemed approved to protect the Guarantee Window.
Authenticity. Creators visit and transact as genuine customers. Businesses must not script false claims, demand opinions Creators do not genuinely hold, or request disclosure-rule violations.
Scheduling. Visit timing is coordinated with the Business; the Business must provide reasonable access and honour confirmed visit windows.

🟢The plain-English versionYou approve twice — words before filming, video before posting. In return, don’t sit on approvals and don’t ask creators to lie. (If this summary and the clause ever disagree, the clause wins.)

5.The View Guarantee

Each Order states a View Guarantee. If, at the end of the Guarantee Window, delivered Views are below the View Guarantee, we will automatically refund the Business a proportion of the package price (excluding Creator Orders) according to the formula:

refund = package price × max(0, 1 − delivered ÷ guaranteed)Worked example (Starter): £249 package, 30,000 guaranteed, 24,000 delivered (80%) → refund = £249 × 0.20 = £49.80, returned automatically to the original payment method.

Source of truth. Views are measured from the platforms’ publicly reported counts at the close of the Window. Manual claims are not required.
What counts. All Campaign videos posted under the Order, organic and boosted, summed.
What doesn’t affect it. The refund formula applies regardless of the reason for shortfall, except where the Business caused the shortfall (e.g. withdrawing approvals contrary to section 4, or denying access for scheduled visits).
Content is kept. A refund does not affect the Business’s licence to the Content under section 8.
Sole remedy. The refund under this section is the Business’s sole and exclusive remedy for any shortfall in Views.

🟢The plain-English versionMiss the number, the formula fires, money comes back automatically — and you keep the videos. The only carve-out: shortfalls you caused. (If this summary and the clause ever disagree, the clause wins.)

6.Creator Orders

Creators purchase from the Business as genuine customers; these Creator Orders are itemised on the Order and charged to the Business at face value, typically £15–£35 per Creator depending on the Business type. The Business may set reasonable caps and eligible items in advance. Creator Orders are not refundable under section 5, as they fund real purchases already made.

🟢The plain-English versionThe creator’s meal/cut/ticket is on your bill, shown before you pay. It’s a real purchase, so it isn’t part of the refund math. (If this summary and the clause ever disagree, the clause wins.)

7.Pricing, payment, VAT & cancellation

Fixed pricing. Package prices and inclusions are as stated at purchase. No subscriptions; each Campaign is a one-off purchase.
Payment. Full payment is taken at Order confirmation, processed by our payment provider (Stripe).
VAT. Supername is not currently registered for VAT, so no VAT is charged on package prices. If we become VAT-registered, VAT will be added or shown as required by law and the Order will state the treatment.
Cancellation. Before a Creator is matched to your Campaign, you may cancel for a full refund. After matching but before the first video is filmed, we refund the package price less costs already committed (including any Creator Orders already incurred and creator commitments made). Once the first video is posted, the View Guarantee in section 5 governs and Creator Orders are non-refundable (section 6). Statutory rights, including any right to cancel that applies where you deal as a consumer, are unaffected.

🟢The plain-English versionOne-off price, paid upfront, Stripe-processed. The VAT line and cancellation tiers are flagged for your accountant and solicitor respectively. (If this summary and the clause ever disagree, the clause wins.)

8.Content licence

Creators retain authorship of the Content they produce, and grant Supername a perpetual, worldwide, irrevocable, sub-licensable licence to use, reproduce, adapt and distribute that Content as Supername sees fit. From that licence, Supername grants the Business a sub-licence to use the Campaign’s Content for 12 months from delivery of the final report, worldwide, in the Business’s own marketing — including reposting to its own channels, embedding on its website, and in-store display.

Extensions. The Business’s 12-month sub-licence may be extended as a paid add-on, as offered at or after purchase.
No sublicensing or resale of the Content by the Business except as inherent in the permitted uses above.
Creators’ accounts. Content posted to a Creator’s account remains posted at the Creator’s reasonable discretion consistent with their Brief commitments (see section 10).

🟢The plain-English versionYou get every video for a year of real marketing use. Want longer? It’s a paid extension — stated upfront, no hidden “forever”. (Creators license their work to us on an ongoing basis; what reaches you is the 12-month business sub-licence.) (If this summary and the clause ever disagree, the clause wins.)

9.Acceptable use & excluded categories

We decline Campaigns for businesses or briefs involving: age-restricted or regulated products marketed without controls (gambling, vaping, alcohol-led promotions targeting under-18s), adult services, weapons, prescription medicines or medical claims, get-rich-quick schemes, political campaigning, or any unlawful activity. The fuller, current list is maintained on our who-it’s-for page; we may refuse or cancel (with refund of unfulfilled value) any Campaign that misrepresents its category.

🟢The plain-English versionIf your business needs an age gate, a licence we can’t verify, or a miracle claim — we’re out, and we’ll refund what hasn’t run. (If this summary and the clause ever disagree, the clause wins.)

10.Creator terms

10.1 Status. Creators are independent self-employed contractors. Nothing in these Terms creates employment, agency or partnership. Creators are responsible for their own tax and National Insurance and confirm they have the right to undertake self-employed work in the UK.

10.2 Payouts. Each Brief states a fixed reward. The reward becomes payable when all three conditions are met: (a) the video is approved; (b) it remains publicly posted for the period stated in the Brief; and (c) the Creator grants the boost/amplification permission specified in the Brief. Payouts are transferred automatically via Stripe following the final condition.

10.3 Conduct. Creators must transact genuinely, follow platform disclosure rules, keep Brief details confidential until posting, and not accept undisclosed payments from the Business to alter coverage.

10.4 Honest opinion. Briefs structure the video; they do not script false praise. A Creator who cannot honestly deliver the Brief’s angle must decline or flag it rather than fabricate.

10.5 Identity verification. Onboarding includes identity verification through Stripe; payouts cannot be enabled without it.

🟢The plain-English versionYou’re self-employed, the reward is fixed on the brief, three green ticks release the money via Stripe — and nobody can buy fake enthusiasm. (If this summary and the clause ever disagree, the clause wins.)

11.Third-party platforms

Campaign videos are posted, and Views are delivered, on third-party social platforms (such as TikTok and Instagram) that Supername does not own or control. Supername is independent and is not affiliated with, endorsed by, or sponsored by any of those platforms. We are not responsible for a platform’s availability or terms, for changes to its algorithms, features, branded-content tools or view-counting methodology, or for a platform suspending an account or removing content. Where a platform later corrects or changes a reported count, the count publicly reported at the close of the Guarantee Window governs the View Guarantee. Use of each platform is also subject to that platform’s own terms.

🟢The plain-English versionWe deliver views on apps we don’t own. If a platform changes its rules, your account or its counter, that’s outside our control — and the guarantee uses the number shown when the window closed. (If this summary and the clause ever disagree, the clause wins.)

12.Suspension & termination

When we can act. We may suspend or end access to the service for breach of these Terms, suspected fraud or manipulation (including artificial Views, fake purchases, or undisclosed paid coverage), unlawful use, or genuine risk to other users or to us.
Notice. We give reasonable notice where practicable, and act immediately where needed to prevent harm or to comply with the law.
What survives. Accrued rights and outstanding sums survive termination, and a Business keeps its content licence (section 8) for any Campaign already delivered.
Creators. A Creator who removes or hides posted Content before the end of its required posting period forfeits the related reward, and we may withhold or reverse the corresponding payout.

🟢The plain-English versionBreak the rules — fake views, fake purchases, anything dishonest — and we can pause or close the account. Creators who pull a post early lose that reward. (If this summary and the clause ever disagree, the clause wins.)

13.Data protection

Supername Ltd is the controller for the personal data it processes and is registered with the UK Information Commissioner’s Office (registration ZB997576). How we collect, use and protect personal data is set out in our Privacy Policy, which forms part of these Terms. Businesses and Creators must each comply with applicable data protection law for any personal data they handle in connection with a Campaign. Identity verification and payments are handled by Stripe under its own terms and privacy notice.

🟢The plain-English versionWe’re registered with the ICO; the Privacy Policy has the detail and is part of this agreement. (If this summary and the clause ever disagree, the clause wins.)

14.Warranties & disclaimers

We provide the service with reasonable skill and care. Except as expressly stated in these Terms and as required by law, the service is provided "as is": we give no other warranties, express or implied, including as to fitness for a particular purpose or that the service will be uninterrupted or error-free. We do not warrant any outcome beyond the View Guarantee in section 5, and the automatic refund in section 5 is the Business’s sole and exclusive remedy for any shortfall in Views. Nothing in this section affects the statutory rights of anyone dealing as a consumer.

🟢The plain-English versionWe do the job properly. The only promise about numbers is the View Guarantee, and its automatic refund is the only remedy if it falls short — consumer rights stay intact. (If this summary and the clause ever disagree, the clause wins.)

15.Liability

Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. Subject to that, and except for a party’s obligations under section 16 (Indemnities): each party’s total liability arising out of or in connection with a Campaign — whether in contract, tort (including negligence), breach of statutory duty or otherwise — is limited to the total amounts paid (or, for Creators, payable) under that Campaign; and neither party is liable for any indirect or consequential loss, or for loss of profit, revenue, business, anticipated savings or goodwill. The Business remains responsible for its own products, services, premises and regulatory compliance; Creators remain responsible for their own social accounts and on-platform conduct; and we are not liable for the acts or omissions of Businesses or Creators towards one another.

🟢The plain-English versionStandard cap: what the campaign cost (indemnities aside). We don’t cover knock-on losses, and your premises and your platform account stay your own responsibility. (If this summary and the clause ever disagree, the clause wins.)

16.Indemnities

Businesses. The Business will indemnify Supername against claims, losses, damages and reasonable costs arising from its products, services or premises (including injury or harm to a Creator or third party), from content or claims it requires in a Brief, or from its breach of these Terms or of applicable law.
Creators. Each Creator will indemnify Supername against claims, losses, damages and reasonable costs arising from the Content they create or post, from their breach of platform rules or disclosure obligations, from any misrepresentation of their identity or eligibility to work, or from their breach of these Terms or of applicable law.

This section survives termination.

🟢The plain-English versionIf your side of things — your premises, your brief, your posts — lands us in a dispute that’s really about you, you cover the reasonable cost. It cuts both ways. (If this summary and the clause ever disagree, the clause wins.)

17.Force majeure

Neither party is liable for any failure or delay caused by events beyond its reasonable control, including platform outages or changes, acts of God, war, terrorism, civil unrest, epidemic or pandemic, strikes, or failure of utilities, telecommunications or government services. The Guarantee Window is extended by the duration of any such event that materially affects delivery; if the event continues for more than 30 days, either party may cancel the affected Campaign and we will refund its unfulfilled value.

🟢The plain-English versionIf something nobody controls breaks delivery, the clock pauses; if it drags on past a month, we refund what hasn’t run. (If this summary and the clause ever disagree, the clause wins.)

18.Disputes, complaints & governing law

Complaints first. If something goes wrong, contact us at [email protected]; we will acknowledge within 2 working days and aim to give a substantive response within 10 working days, and we try to resolve every complaint informally before any formal step.

Mediation before court. If a dispute is not resolved within 30 days of being raised, the parties will first try in good faith to settle it by mediation, using an independent mediator they agree on (or, failing agreement, one nominated by the Centre for Effective Dispute Resolution (CEDR)) and sharing the mediator’s fee equally, before starting court proceedings. This does not prevent either party from (a) applying to a court at any time for an injunction or other urgent or interim relief, (b) bringing a claim to recover an undisputed debt, or (c) — where you deal as a consumer — using any small-claims procedure or exercising any statutory right; and it does not pause or extend any limitation period.

Governing law & courts. These Terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except that, where you deal as a consumer, you may also bring proceedings in the courts of the part of the UK where you live, and mandatory consumer protections of your home jurisdiction are unaffected.

🟢The plain-English versionTalk to us first — we reply within 2 working days and aim to resolve within 10. If that doesn’t fix it, we both try mediation before anyone goes to court (urgent matters, debts and small claims excepted). Courts: England & Wales, with consumers keeping their home-court rights. (If this summary and the clause ever disagree, the clause wins.)

19.Changes to these Terms

We may update these Terms; material changes will be notified to account holders with reasonable notice. The version in force at the time an Order is placed governs that Campaign.

🟢The plain-English versionYour campaign runs on the terms you bought it under. (If this summary and the clause ever disagree, the clause wins.)

20.General

Entire agreement. These Terms, the Order, the applicable Brief and the Privacy Policy are the entire agreement between the parties and replace any earlier discussions, except that nothing here excludes liability for fraud or fraudulent misrepresentation.
Severability. If any provision is found invalid or unenforceable, the rest stays in force and that provision is modified to the least extent needed to make it valid.
No waiver. A delay or failure to enforce any term is not a waiver of it.
Assignment. You may not assign or transfer your rights without our consent; we may assign these Terms to a successor of our business.
Third parties. No one other than the parties has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce these Terms.
Notices. We may give notice by email to the address on your account or by posting to the platform.

🟢The plain-English versionThe housekeeping: this is the whole deal, one bad clause doesn’t sink the rest, and outsiders can’t enforce it. (If this summary and the clause ever disagree, the clause wins.)

21.Contact

Supername Ltd · 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom · [email protected] · Company no. 16495620 (registered in England and Wales) · ICO registration ZB997576